Search results for "market segmentation"

“Natural wine” consumers and interest in label information: An analysis of willingness to pay in a new Italian wine market segment

2019

Abstract Increasing public attention to issues of health and environmental sustainability has contributed to a growing consumer demand for “natural” food and drinks. As has been observed, this trend has also affected the wine market, leading to the spread of so-called “natural wine”. According to the literature, consumers who are aware of the social and environmental impact of their consumption choices pay more attention to the information displayed on the label as a tool to reduce the risk associated with their purchase. This study seeks to identify which consumers are willing to pay for natural wine and to understand what information on the label influences their choice. This study is one…

Essential? COVID-19 and highly educated Africans in Finland’s segmented labour market

2022

PurposeThe purpose of this paper is to characterise the position of highly educated African migrants in the Finnish labour market and to examine the impact of the COVID-19 pandemic on that position.Design/methodology/approachThe paper is based on the biographical work stories of 17 highly educated African migrant workers in four occupation areas in Finland: healthcare, cleaning, restaurant and transport. The sample was partly purposively and partly theoretically determined. The authors used content driven thematic analysis technique, combined with by the biographical narrative concept of turning points.FindingsUsing the case of highly educated African migrants in the Finnish labour market, …

Emotions and visitors’ satisfaction at a museum

2014

Purpose – This research aims to investigate whether emotions can be considered as a suitable variable to segment visitors at a museum. Furthermore, it seeks to analyse whether emotions influence visitor satisfaction and whether this depends on objective variables (such as age, gender and level of education) or not. Design/methodology/approach – A structured questionnaire was developed and data were collected at the National Museum of Archaeology “G.A. Sanna” in Sardinia (Italy) via 410 face-to-face interviews. Hierarchical and non-hierarchical cluster analyses and a series of chi-squared tests were run for the purpose of the study. Findings – Two segments were identified. The cluster with …

Destination Attractiveness Drivers among Urban Hostel Tourists: An Analysis of Frustrators and Delighters

2015

This study is based on data from 679 tourists staying at hostel accommodation facilities in Zagreb, a propulsive city-break destination in Central Europe. Besides providing insight into the socio-demographic and behavioural characteristics of hostel tourists, this study uncovers determinant destination attributes influencing their perceptions of destination attractiveness. In particular, impact asymmetry analysis identified potential sources of delight and frustration among hostel tourists. Since the hostel tourist segment, as such, is almost completely unconsidered in contemporary tourism research, partly covered only by a few studies on youth travellers and backpackers, the results of thi…

Competition and product survival in the UK car market

2005

The paper examines the extent to which inter- and intra-firm competition influenced the survival of cars in the UK market between 1971 and 1998. It is shown that, while competition influenced product survival in all market segments within the UK car market, the nature of that competition differed between them. In the small family and large family car segments, intra-firm competition dominated inter-firm competition. In contrast, in the luxury/sports car segment only inter-firm competition conditions resulted in product survival. Evidence was also found that the luxury/sports car segment has grown more competitive over time and that firms marketing products in the family car segments have be…

SEGMENTACIÓN DEL COMPRADOR A DISTANCIA: UN ANÁLISIS DE LOS MEDIOS INTERNET Y TELEVISIÓN /

2005

La aparición de nuevos canales de venta como Internet y la Televisión está generando nuevas oportunidades de mercado para las empresas y está cambiando los hábitos de compra de los consumidores. No obstante, debido a la escasa experiencia de consumidores y empresas en este nuevo medio, la influencia del perfil del consumidor en la decisión de compra en los entornos virtuales es todavía desconocida. El objetivo del presente trabajo es analizar y comparar el perfil sociodemográfico y comportamental de los compradores que utilizan los medios Internet y Televisión, con el fin de identificar los segmentos prioritarios de consumidores para las empresas interesadas en la realización de una campaña…

Segmenting the audience of a cause-related marketing viral campaign

2021

Abstract This paper analyses the attitudinal effect of a cause-related marketing campaign which becomes viral through social networks. This attitudinal response is observed in three Internet user segments with different affinity levels: i) strong (familiar with the sponsoring brand and the promoted cause); ii) intermediate (familiar with the brand or the cause); and iii) weak (without previous experiences of either the brand or the social cause). To develop our experiment, 360 Internet surfers agree to participate. Their attitudes were measured before and after the showing of a viral spot in which a pet food brand encourages pet adoption. Our results show that a viral campaign works perfect…

An Estimative Model of Automated Valuation Method in Italy

2017

The Automated Valuation Method (AVM) is a computer software program that analyzes data using an automated process. It is related to the process of appraising an universe of real estate properties, using common data and standard appraisal methodologies. Generally, the AVM is based on quantitative models (statistical, mathematical, econometric, etc.), related to the valuation of the properties gathered in homogeneous groups (by use and location) for which are collected samples of market data. The real estate data are collected regularly and systematically. Within the AVM, the proposed valuation scheme is an uniequational model to value properties in terms of widespread availability of sample …

The Proximity Tourism: Behaviours of Sicilian Tourists on Holiday in Cefalù

2007

Marketing Sri Lanka as an International Tourist Destination

2007

Masteroppgave i økonomi og administrasjon 2007 - Høgskolen i Agder, Kristiansand Within the last two decades Sri Lanka’s tourism industry has grown dramatically as one of the main foreign exchange earners and employment provider. Since Sri Lanka depends enormously on tourism for its growth and development, this paper provides an analysis of marketing efforts within the tourism industry in Sri Lanka for foreign tourists. In compliance with this trend, the purpose of this thesis and research is to review Sri Lanka as an international tourist destination and its current marketing activities in the tourism trade, to investigate the proper use of marketing efforts, and to suggest guidelines for …